Category
Enroll Now

TectignisUpskill

Elite digital Offline Courses
Acquire global knowledge and build your professional skills

Contact Us

Follow Us

Courses / Advanced Digital Marketing Masterclass
Master Online Brand Scaling

Advanced Digital Marketing Masterclass

Duration

6 Months

Review

About Course

TectignisUpskill presents this course as your opportunity to master digital marketing. This engaging three-month offline program is designed for both professionals and students who want to built a comprehensive understanding of current marketing trends. Throughout this hands-on experience, you will learn the fundamental principles of marketing and explore into advanced digital marketing strategies across different channels, all with the support of industry experts in Generative AI.

You’ll gain real-world experience through practical projects, focusing on consumer behavior and crafting effective marketing strategies to elevate your brand’s online visibility. This masterclass will empower you to proficiently use innovative tools, helping you to create engaging content, run successful campaigns, and evaluate your performance.

By the end of the course, you’ll be fully prepared to lead marketing initiatives, enhance customer engagement, and thrive in the fast-paced digital marketing landscape.

Show more

What will you Learn?

  • Become Strategic Thinker and planner
  • Creating an Integrated Marketing Strategy
  • Digital Marketing Channels & Metrics
  • Technical Expertise
  • Creative Content Creation
  • Customer-Centric Approaches
  • Project Management
  • AI and Automation
  • Communication Skills

By the end of this offline course, you will be equipped with a solid understanding of modern digital marketing strategies and the ability to apply them in real-world scenarios, setting you up for success in the ever-evolving digital landscape. Start your journey with TectignisUpskill and become the digital marketing professional that every company is looking for!

Course Curriculum

Get introduced to the basics of Marketing.
Understand different Digital Marketing channels.

Understand the importance of being a customer centric brand.
Understand the motivations of the customer in the buying process.

Identify the digital marketing channels, their capabilities and the customer journey through the purchase funnel, along with key metrics at each stage.

Understand the visual elements of website.
Create better landing pages to bring in more conversions.

Collect customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns.

Perform an SEO audit for a website to identify the gaps.
Suggest improvement strategies to fill the identified gaps.

Identify the different elements of an SEM campaign and how ad auction works.
Measure and Optimise Search Ad Campaigns - Metrics for Tracking Campaigns, mid-campaign interventions to improve results.

Understand the Programmatic Ad Buying Process.
Learn to run and interpret results of a display ad campaign.

Analyse leads based on the lead scores and grades.
Design and run an Email Marketing Campaign.

Map different content types to relevant digital marketing channels.
Analyse Content Marketing metrics and reports

Choose relevant metrics and design custom metrics.
Build custom dashboards for executive reporting and take decisions based on insights.

Build an integrated marketing strategy.

Identify need for an Agency.
Understand the key skill sets required in a DM team.

Apply the learnings from the program and build an end-to-end strategy for a brand campaign
Learn how to manage and sell your products through online marketplaces/owned channels

Identify and demonstrate best practices of verbal, non-verbal and written communication as digital marketer.

Learn to Leverage Chatgpt in Digital Marketing

Analyse the various use-cases of ChatGPT.
Understand the implications of ChatGPT on the Digital Marketing industry.

Utilise ChatGPT to assist in the creation of unique content in building a web presence - Customise messages for different client categories to enhance marketing effectiveness.
Assist the creation of social media content with ChatGPT to expand audience reach and engagement.
Strategise marketing plans based on consumer feedback analysis.

Create highly engaging and tailored subject lines and email content using ChatGPT - Generate SEO-optimised content with ChatGPT.
Use ChatGPT for content creation for A/B testing.

Analyse your social media analytics using ChatGPT - Leverage predictive analytics provided by ChatGPT.
digital-marketing
This course includes:
Duration 6 Months
Skill Level Beginner
Language English
Certificate Yes
Enquire Now

Related Courses

50+ unique offline course list designs

Design Stunning Interfaces
3 Months

Creative Web Designing
Skills

5.0 /5

Preview this Course
seo-offline-course
Dominate Search Rankings
3 Months

SEO Tactics for Top
Rankings

5.0 /5

3 Months
Preview this Course
Boost Your Social Reach
3 Months

Grow with Social Media Marketing

5.0 /5

Preview this Course