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Fundamental of Digital Marketing Bootcamp

Duration

3 Months

Review

About Course

The Digital Marketing Bootcamp is a dynamic learning experience led by industry leaders, offering practical insights and real-world applications. Over the course of 3 months, you’ll acquire a comprehensive understanding of key digital marketing strategies, engage in hands-on projects, and learn to seamlessly integrate the latest AI tools like ChatGPT into your campaigns. This is your chance to elevate your career in digital marketing and establish a strong foundation for future success.

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What will you Learn?

  • Learn from Industry Experts
  • Hands-On Experience
  • AI-Powered Learning
  • Offline Learning
  • Career Advancement
  • Make a memorable impression on recruiters
  • Reach your ideal job opportunity
  • Present your talents

Course Curriculum

Digital Marketing Foundations & Key Concepts

What is digital marketing?
  • Importance of digital marketing in today’s business landscape.
  • Comparison of traditional marketing vs. digital marketing.
  • Current digital marketing trends.

Understanding digital marketing?
  • Awareness, consideration, conversion, loyalty, and advocacy stages.
  • Defining your target audience and buyer personas.
  • Crafting a value proposition.
  • Customer behavior in the digital space.

Search Engine Optimization (SEO) Basics
  • Awareness, consideration, conversion, loyalty, and advocacy stages.
  • Defining your target audience and buyer personas.
  • Crafting a value proposition.
  • Customer behavior in the digital space.

Key Concepts Covered :
  • Content marketing strategy : Creating valuable content that converts.
  • Types of content : Blogs, videos, podcasts, infographics, case studies.
  • Content ideation, creation, and distribution.

Building Digital Presence & Growing Audience

Social Media Marketing (SMM)
  • Introduction to major social platforms(Facebook, Instagram, Twitter, LinkedIn)
  • Social media algorithms and engagement strategies.
  • Organic vs. paid social media.
  • Influencer marketing and user-generated content.
  • Case study: Analyze viral social media campaigns.

Introduction to paid advertising: SEM, display ads, and social ads.
Google Ads: How it works, ad copy, bidding strategies, and keyword match types.
Social ads: Facebook, Instagram, LinkedIn.
Tracking ROI on paid campaigns using Google Analytics.

Overview of email marketing and why it's still relevant.
Building an email list: Best practices and compliance.
Email segmentation, personalization, and automation.
Key metrics to track: Open rate, CTR, conversion rate.

Introduction to Google Analytics and other tracking tools.
Measuring campaign performance: KPIs, metrics, and reporting.
Conversion tracking and attribution models.
Using data to optimize marketing strategies and campaigns.

Integrating SEO, content marketing, social media, PPC, and email strategies.
Aligning marketing objectives with business goals.
Budgeting and resource allocation.
Creating a performance reporting framework.

Career paths in digital marketing: SEO specialist, social media manager, PPC manager, etc.
Building a portfolio: Showcasing your digital marketing work.
Preparing for interviews and certifications (Google Ads, Analytics, HubSpot)
Fundamental-of-digital-marketing-course
This course includes:
Duration 3 Months
Skill Level Beginner
Language English
Certificate Yes
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